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Grow attendance, increase media coverage, maximize fund raising
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I was talking to a good friend of mine who is a Division I head coach. He is close to getting his Masters degree in Sport Management. I often wonder what people learn in those types of courses and how it might apply to their day-to-day work as a coach or administrator. He and I talked about some of the high level classes he has taken and the theory he learned. It turns out that, similar to the MBA's lack of preparation of an entrepreneur, much of what he learned does not help him become the CEO of his entrepreneurial, small-business-like athletics enterprise. This leads me to consider how poorly prepared most coaches are for the entrepreneurship of becoming a head coach and truly developing their program for success. While we might think that we can teach a single leg takedown, 4-3 defense, or breast stroke technique better than the head coach, many assistants are not prepared to be the head coach. The head coach does much more than simply teach technique... he must be prepared to communicate with the media, direct recruiting (college), woo donors (yes, high school coach, that means you too) and shoulder criticism. The book The E-Myth Revisited should be required reading for any aspiring head coach. The E-Myth stands for Entrepreneurial Myth. Just because you can swing a hammer doesn't mean you can become a contractor. Just because you can build a software program doesn't mean you can run a software company. It is not that simple. Neither is coaching. This is what I call the C-Myth.
Mike Novogratz, Al Bevilacqua and Co. pulled off a wrestling event the likes of which have never happened before. They are both action-oriented, "get things done" people to whom the wrestling community owes a debt of gratitude. The Beat the Streets Gala was a truly unbelievable event. Riot Sports Marketing supported their efforts to reach the wrestling community, grow attendance and raise money. Here is what Al Bevilacqua had to say...
"I am convinced and I think our Board is convinced that Riot Sports Marketing allowed us in our most recent Gala & Benefit to double our attendance and total donations. Last year we had a little over 450 people attend where we raised $450,000.
As of now, as donations are still "trickling in" where we have raised over $900,000 with over 1000 people on the Intrepid.
If we can move a few new cities to become successful it will be provide the validity nationwide that we can reverse the downward curve of participation that wrestling is experiencing in its High Schools and Colleges."
Sincerely, Al Bevilacqua A USA Wrestling member since 1971…."
Create a following. Start a Riot! www.riotsportsmarketing.com
**!!!CONGRATULATIONS RIOT SPORTS & BEAT THE STREETS!!!**
No one talks about a boring organization- whether it is a team, school, non-profit or business. What are people saying about your organization?
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